December 05, 2006

Digital Camera Review - Canon Digital IXUS 900 Ti

Canon Digital IXUS 900 Ti - Specifications
The latest top model, the Canon Digital IXUS 900 Ti, aims at continuing the IXUS success story. The camera's specifications show it is far from an average entry-level compact camera. A resolution of 10.0 Megapixels, a titanium housing, an ultra-compact 3x optical zoom lens, Canon's new DIGIC III image processor with advanced Noise Reduction technology, and the advanced Face Detection AF/AE are all features that ensure the Canon 900 Ti stands out from the crowd. Face Detection AF/AE is a new technology by Canon that automatically detects faces in an image, and optimizes focus and exposure accordingly.

Canon Digital IXUS 900 Ti camera review : September 2006 marked the 10th anniversary of the IXUS camera, which gave Canon a good reason to celebrate. Ten years of IXUS is without question an impressive achievement in today's rapidly changing camera world. Ten years ago, Canon embarked on their journey with an analogue IXUS camera, which proved to be the start of an impressive line of analogue and digital IXUS models. During the party, Canon introduced no less than three new IXUS models, among which the Canon Digital IXUS 900 Ti camera. This new top model from the Digital IXUS series is equipped with the latest technology, and as one may expect of an IXUS camera, the Canon 900 Ti features a truly stylish design.

Canon IXUS digital camera concept
The compact Canon IXUS 900 Ti was introduced worldwide in mid-September. Visitors of the Photokina 2006 were able to thoroughly inspect the new camera, as well as hold it to their heart's content. Although it cannot be escaped, we must conclude Canon is one of only very few manufacturers that have actually succeeded in maintaining their leading market position. It are the IXUS cameras in particular that appeal to a broad audience, and the fact that Canon have managed to do so for ten consecutive years should certainly be regarded as remarkable. During the party, which was held in a trendy London neighbourhood, we also heard from Mogens Jensen; head of Canon Consumer Imaging, Europe. According to Mogens Jensen, a staggering 33 million IXUS cameras have already been purchased. This means in the past ten years, an IXUS camera was sold every 10 seconds!

Canon IXUS 900Ti - DIGIC III image processor
For a while now, Canon have been successfully equipping their cameras with the image processor developed by themselves. The Canon IXUS 900 Ti features Canon's DIGIC III (DIGital Imaging Core) image processor, which has already reached its third generation. Naturally, the new processor has been considerably improved from its predecessor. Significant improvements are noticeably faster response times, support of the Face Detection AF/AE technique and an advanced noise reduction. In addition to this, the DIGIC III image processor allows the application of faster internal working memory in the camera. DDR-SDRAM memory enables a doubling of the data throughput rate, which results in an instantly improved performance.

Canon Digital 900 Ti camera review
All in all, a very interesting Digital IXUS to review. The Canon Digital IXUS series cameras have already been enjoying a fair share of attention for years, and the introduction of the Canon Digital IXUS 900 Ti is likely to see to it that this will continue. We had the Canon IXUS 900 Ti in our office for quite some time, and were able to test it extensively. Just how the Canon Digital IXUS 900Ti performed in practice, and whether or not it will contribute to the IXUS success, can be read in the following Canon Digital IXUS 900 Ti digital camera review.

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